Shopify is a complete e-commerce platform that allows you to start, grow, and to manage a business using the following steps:
Creating and customising an online store with a wide range of templates to meet your branding requirements
Selling on multiple platforms (including web, mobile, social media etc.)
Managing of products, inventory, payments, and shipping
It is completely cloud-based and online hosted, which means there is no need to worry about upgrading processes and maintenance of software or web servers. This gives users the flexibility of accessing and running a business from anywhere as long as there is internet connection.
In this article, we will be discussing the advantages and disadvantages of Shopify.
Built-in security & speed for hosting
One challenge of running an online store is that you have dual needs from your hosting – super secure, especially if credit cards are to be processed, and also really fast speed.
For an online store, customers’ credit cards are required to be routed through extra security layers to remain PCI (Payment Card Industry) compliant and processed. Many stores outsource payments to a third-party payment vendors (e.g. PayPal), but if the store is not set up right, it will slow down the connection too.
Studies have shown that people will only wait up to a maximum of 4 seconds for a site to load before leaving, and that has to be even faster for e-commerce sites. The longer a customer spends waiting for the page to load, the higher the chance that they will leave the site and go to a competitor’s site.
Shopify allows you a worry-free experience hosting of an online store. Shopify is safe and recognised – a publicly traded company with huge investments in software and security engineering.
All necessary features present
Getting all the pieces of an online store together can be a challenge. Looking for an easy way to add and remove products, customise of the look of the store, and a straightforward to implement analytics to track key performance indicators? Shopify has everything you need to run an online store – and you don’t have to pay additional add-ons to get these features!
Great customer support
You can get fast, accurate and helpful answers to your queries with Shopify. Shopify has a vast database of FAQs, email and chat support – including phone support, should you want to speak to a representative from Shopify (do note phone support is only available for users in US, UK, New Zealand, and Australia). With professional and expert guidance, you can easily seek help for running your online store.
The credit cards and transaction fees may not be wildly expensive, but the monthly price and add-on fees for the convenience offered by Shopify can add up. Shopify is going to be consistently more expensive month to month than a self-hosted store. Shopify works for you if you want to focus on running and marketing your store without needing to hire expert developers and SEO consultants. You can also easily expand as your store grows, unlike a self-hosted store that will need development changes made by professionals, which will mean higher costs then. However, this means a higher starting cost for your business on Shopify compared to self-hosted stores.
Less ability for customisation
Built for non-designers and non-developers, Shopify is an excellent platform for businesses that want a simple fuss-free solution. However, if your business is in search of increased functionality (such as customisation and to manage larger stores) Shopify may instead be limiting to your needs.
Here at Ninety Four, as a digital marketing agency, we provide website development and maintenance for your Shopify website.