The Importance of Social Media Management

 

With 3.2 billion people on social media platforms around the world, using social media management tools, software and services to help you manage your online interactions and content on your social media sites, such as Facebook, Instagram, Pinterest and more, is essential.

 

Having a social media marketing strategy will not only ensure that every campaign you create gets your message across to your audience but it is also cost-effective in terms of getting results for lead generation and conversions.

 

Here’s a brief breakdown of what social media management is all about:

 

Creating and posting content

The bulk of social media management is about content marketing - creating and publishing social media content across all your social media platforms. Here is where copywriting, designing creatives in the form of images or videos, and sharing of relevant content comes in. Understanding how to execute the right content and topics to appeal to your target audience is crucial.

 

Scheduling posts in advance

Having a social media schedule (content calendar) can ensure that there’s consistency in your quality posts. This is a marketing strategy to be used in order to keep your business on track. Details such as creatives used, captions for creatives, date and time of post, and any other relevant link is needed.

 

Engaging with followers

A fully engaged customer represents an additional 23% in revenue, therefore building a good relationship with your customers may distinguish your business from your competitors’. Engaging with them can be in the form of answering their queries within 24hrs, commenting and liking their posts, and even taking their suggestions into consideration.

 

Having contests or giveaways is another effective way to engage your customers while increasing your follower count, creating more buzz for your business.

 

Creating social media ads
Creating social media ads, be it Facebook ads or Instagram ads, is another big part in social media management as it can direct more potential customers to your business and help grow your revenue.

 

Tracking performance

Keeping track and measuring how well your campaigns are doing is an essential part in any marketing strategy. It also helps you see where you can further improve on to get better results in the future.

 

Therefore, choosing the right social media management platform is the first step to take before you dive right in. Different platforms, such as Facebook, Instagram, Twitter, and Pinterest, may benefit your business differently, so careful planning is essential.


For many small businesses, finding the time and resources to focus on social media management is not always the priority. Here is where Ninety Four, a digital marketing agency, comes in to help you with your social media marketing strategy. Our expertise and knowledge with social media management, posting quality content on your social media platforms such as Facebook and Instagram, ensures that your social media campaigns are successful.    

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