THE GOOD STUFF :)
Instagram is growing faster than any other social media platform with 50 times the engagement rate of Facebook.
Appeals very strongly to Millennials, a market segment whose buying power increases year by year.
Search and connect with potential customers easily.
Directly communicate to fans and people who have shown interest in your brand and business.
An easy and efficient platform for business to share their stories
THE NOT SO GOOD STUFF :(
High engagement rate on Instagram may not necessary translate into results.
No ability to include links/URLs in the caption.
High quality and original content may be tedious for business with a small budget to produce.
Target audience may not be on the platform.
With over 700 million users on Instagram, businesses may have a hard time trying to stand out.
Small businesses are usually in a tough spot when wanting to grow their community, but the positives of Instagram generally outweighs the negatives. As long as your business keeps a regular posting schedule and has good content that is catered to your consumers, you’ve nothing to lose!