If you’re reading this post, one thing is for certain, you would have realised that Instagram is a critically important social network for businesses.
This photo-sharing app is not only important for restaurants, retailers or travel companies but it is increasingly important for every kind of business. It has become one of the most effective brand-building tools available today. It has become a hub where regular people find the visual identity of a business. When a company does not have a strong Instagram presence, they risk being ignored or forgotten, especially among the next generation of consumers.
So, when you’ve decided that you want to put your business on Instagram, what are the next steps?
Step 1: Creating an Instagram Strategy
Build an Instagram strategy by mirroring the company’s marketing plan or brand identity, which would act as a guide for the future social media activities.
Before the strategy, Instagram goals have to be set and it should tie back to the business goals. These might include:
When setting goals, it should be achievable and measurable.
After coming up with the goals, a mission statement should be crafted for the Instagram account and it will act as a guiding principle for Instagram activities.
The statement would usually take on a format that goes along the lines of “We will use Instagram for the purpose of networking in order to help with our business goal”.
With the mission statement done, the content strategy comes after.
This will involve:
Choosing how often to post
Choosing what time of day to post
Establishing a content calendar
Choosing the content themes
Step 2: Build the Instagram Brand
Instagram is all about visuals, so the business needs to set out to build a cohesive, recognisable brand identity. How a business approaches the Instagram brand will be influenced by its existing marketing strategy and brand identity.
Things to consider when building a brand:
Consider the visual style - By using the same filters over and over again, a style would become recognisable to the followers. The more instantly recognisable the photos are, the better
Decide what content the photos will focus on - Currently, brands from all industries are finding ways to promote themselves through lifestyle content which connects well with Instagram audience
Step 3: Get started with the App
Use the company name.
Explain what the business is, what they do and what people can expect from the Instagram profile.
It should be the company logo. Having it match the other profile photos used on other social media platforms will also help with the discoverability.
Enable push notifications from everyone as these are vital to engagement and any user-generated content campaigns. Notifications will help ensure that engagement for followers has not been neglected.
Find influencers in the industry, clients, active users and follow them. Search for relevant industry hashtags and make the presence known by commenting on photos and following people who participate in these discussions.
Step 4: Post and Engage
Post high-quality images that meet the brand guidelines that have been established. It is also important to consider how these images can be seen on the small screen and use high resolution photos. When posting, don’t miss out on opportunities to cross post on Facebook, Twitter etc.
In terms of engagement, try to reply to comments from followers. The success of a business Instagram account comes down to getting the business out there in the community, while ensuring that the business acknowledges and thanks those engaging with the brand.
With all these, what would you reckon would be beneficial for the business? Instagram yay or nay?
Check out how we use instagram advertising to scale our client's businesses and the services we provide!