Growth hacking is the process where fast analysis takes place across the marketing funnel, product development, sale segments, and other business areas in order to identify the most efficient way for business growth. Consisting of marketers, developers, engineers and product managers, a growth hacking team specifically focuses on building and engaging a business’ user base. It is a way to drive large leads on a...

SEM (Search Engine Marketing) was once a term to encompass both SEO (Search Engine Optimization) and paid search activities. Over time, SEM has now become a term referring only to paid search (also known as paid listings). SEM is one of the most effective ways to grow your business in a marketplace bursting with competition. With millions of businesses all vying for the same group of audience, it has never been...

With 3.2 billion people on social media platforms around the world, using social media management tools, software and services to help you manage your online interactions and content on your social media sites, such as Facebook, Instagram, Pinterest and more, is essential.

Having a social media marketing strategy will not only ensure that every campaign you create gets your message across to your audience but it...

In recent years, site builders and CMS platforms have made it easier and more accessible for people to create websites for their businesses. You can simply purchase a domain name, host a site, and create content using bare-bones HTML, blogging platforms like WordPress, or content management systems (CMS) such as Drupal or Joomla. With so many options available, it is difficult to narrow down and decide which pl...

With the evolving world, marketing trends and techniques evolve as well. According to Forbes, many trends are arising or are changing rapidly. To market to the audience correctly, one may have to review some of the marketing methods as it may be passé. One of the rising trends is that the millennials have a new consumption behavior. Typically, younger consumers have different emotional needs and values (due to...

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